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Physicians Formula Honored for Launch Strategy

Physicians Formula won the 2007 WWD Industry Award for the Best Executed Launch Strategy.

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By: Jamie Matusow

Editor-in-Chief


Physicians Formula won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category.

According to a press statement, WWD Beauty Biz recognized the Physicians Formula Mineral Wear launch because it saw “tremendous impact in sales, outstanding communication at retail and an overwhelming impact on the mass-market as a whole.”

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